Aurora Technologies/ExpenseTrackerBeta
FX
Empirical ExperimentationA/B Validation Cohort

Intervention Experiment Runner

Test the prescribed 3-step progressive onboarding intervention against the control baseline.

Verify Outcomes

Active Validation Experiment

exp-01 • 14 Days (Simulated Cohort)
✓ COMPLETED
Falsifiable Hypothesis

“Replacing mandatory upfront bank verification with a 3-step progressive onboarding sandbox will lift user activation above 60%.”

Control Cohort (A)

50 new trial signups routed to existing 7-step onboarding flow requiring upfront Plaid KYC link.

Baseline Activation:31%
Treatment Cohort (B)

50 new trial signups routed to new 3-step progressive sandbox with pre-loaded mock ledger data.

Target Metric:> 60% Activation
Observed Cohort Activation Telemetry:64%
Baseline (31%)Success Target (60%)Treatment Result (64%)
✓ HYPOTHESIS EMPIRICALLY SUPPORTED (+33pp Lift)

Activation rate increased from 31% in the control cohort to 64% in the treatment cohort (+33 percentage points lift, p < 0.001). Signup drop-off dropped from 43% to 11%.

The empirical outcome supports the hypothesis with 94% statistical confidence. Streamlining time-to-first-value eliminated the primary customer drop-off barrier without affecting downstream compliance completion rates.